HAMMAR
DANA
DESIGN MANAGER + STRATEGIC GRAPHIC DESIGNER
Crafting bold identity systems for brands across California.Selected Work ↓
Elysium
Role: UI/UX Designer, Graphic Designer, Art Direction
Built a brand identity that felt fresh, approachable, and rooted in the spirit of Reno’s mountain landscape. From there I designed a resident app that made communication seamless, business cards that introduced the team with confidence, and brochure cards that worked as compact, on-the-go storytelling pieces. 
Escala
Role: Graphic Designer, Art Direction
Escala
Role: Graphic Designer
Developed a cohesive identity that extended across multiple touchpoints, giving Escala a polished presence in the community and beyond. Created custom event displays including a tent and branded tablecloth to help the team stand out and engage at local events, along with promotional giveaway items that reinforced the lifestyle of the property. To expand reach further, I created digital billboards that were displayed at the mall, ensuring Escala was seen by a wide audience. 
Canyon Village
Role: Graphic Designer, Art Direction
I designed a new logo and brand identity that captured the vibrant, artistic personality of Canyon Village and set it apart from more traditional competitors. To ensure the brand was cohesive and sustainable, I also developed a comprehensive brand book that included a mission statement, vision, values, tone of voice, and personality. Designed suite of marketing materials that aligned with Isle House’s airy and understated brand feel. This included direct mailers to reach potential residents, banner flags to create visibility on-site, and sidewalk A-frame signs to guide and attract interest.