Objective
Canyon Village in North Hollywood had been an established community for years, but its identity no longer reflected the energy of its residents or the creative neighborhood it belongs to. The property needed a refreshed brand that felt unique, fun, and a little artsy—something that would resonate with a Gen Z audience while celebrating the eclectic spirit of North Hollywood. The challenge was not only to redesign the logo but also to redefine the voice of the property and create a clear foundation for all future communications.

Results
I designed a new logo and brand identity that captured the vibrant, artistic personality of Canyon Village and set it apart from more traditional competitors. To ensure the brand was cohesive and sustainable, I also developed a comprehensive brand book that included a mission statement, vision, values, tone of voice, and personality. It defined the target audience and gave stakeholders practical tools, including writing samples for social media, websites, and printed collateral. This redefined identity provided clarity, consistency, and a bold sense of character, making Canyon Village more engaging for Gen Z renters and more aligned with the creative community it calls home.